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Thailand urges care over content as Lazada promotion angers royalists - Printable Version

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Thailand urges care over content as Lazada promotion angers royalists - geemong - 05-09-2022

China orders livestreaming platforms to step up oversight of underage users


[Image: 2022-05-07t044639z_1_lynxnpei4601k_rtrop...k=Sd-WroQQ]


China on Saturday (May 7) ordered Internet platforms to step up governance of how under-18s use their livestreaming services as part of an ongoing regulatory crackdown on the booming sector.

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Thai law prescribes punishments of up to 15 years in jail for each offence if found guilty of defaming, insulting or threatening King Maha Vajiralongkorn and his closest family.

The video, which has since been taken down, was promoting Lazada's May 5 sale and featured a woman dressed in a traditional Thai costume sitting in a wheelchair and playing the role of an influencer's mother.

Royalists complained the woman in the wheelchair was a veiled reference to a royal family member. The video did not use the language used by the royal family, nor mention any of its members.

In videos posted on Facebook, the influencer, Aniwat "Nara" Prathumthin, said the clip was a parody of a famous Thai soap opera and told critics the perceived royal insult was "all in your imagination".

Lazada, the Southeast Asian arm of Alibaba Group Holding, in a statement apologised for the "emotional damage" the video had caused and said it should have been more careful.

Government spokesman Thanakorn Wangboonkongchana said such content risked damaging the reputation of brands.